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TV Column: 'Skins' creator bares all to try to save MTV show

YOUNG LOVE: Rachel Thevenard and James Newman on
YOUNG LOVE: Rachel Thevenard and James Newman on "Skins," which is rapidly losing advertisers and viewers. (Mtv)
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"Sometimes that truth can be a little painful to adults and parents," he explained.

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"We proceed from the idea, not that teenagers are inherently likely to misbehave, but rather that they are intensely moral and disposed to make judgments on their own and others' behaviour," he added for good measure.

A few mentions that the series "has won countless international awards" and received "praise for its portrayal of mental health issues and explorations of bereavement, sexuality, bullying and gender stereotyping" and "I have lost count of the letters we have been sent by viewers who tell us that they have been able to approach their parents or teachers with their difficulties after watching the show" later, Elsley finally addressed the whole kiddie-porn thing:

"We've created a supportive and protective environment for everyone working on the show," he wrote - exclusively to MTV News.

"And of course abide by the law, and give respect to our work colleagues who in this case, are young, energetic and exciting people with so much to offer to an imperfect world," he concluded.

The "Skins" Advertiser Bailout Game began late last week when Taco Bell told entertainment industry trade publication the Hollywood Reporter that "upon further review, we've decided that the show is not a fit for our brand and have moved our advertising to other MTV programming."

Before the show even debuted, PTC had already crowned "Skins" the "most dangerous program that has ever been foisted on your children." MTV has run the show with a TV-MA content rating, meaning it's not suitable for viewers younger than 17.

'Catch VD' campaign

"Hey - look over here! We're naughty, too!" CW network screamed to all those "Skins"-loathing watchdog groups and newspaper reporters whom MTV is working like a beaver to swat down.

CW has gone and launched a "Catch VD" ad campaign for "Vampire Diaries" in hopes of cashing in on the limitless capacity for knicker-knottedness among the media and watch-doggers.

Billboards have appeared in some markets across the country bearing only the words "Catch VD" on them. That's right: no snazzy photos of sexily posed "Vampire Diaries" cast members.

It appears, sadly, that CW is a victim of timing.

Back in the spring of 2008, the Parents TV Council couldn't do enough for CW, as it frothed and foamed over the network's naughty "OMFG" ad campaign for "Gossip Girl."


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