Does sex sell? New condoms put ads on the latex

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The Associated Press
Friday, March 11, 2011; 4:23 PM

NEW YORK -- A condom maker is taking the truism "sex sells" very literally.

A new line of the contraceptives puts advertising not just on the wrapper, but the latex itself.

Graphic Armor Inc.'s new Picture Condoms meet all FDA requirements and it claims they're the first to feature full-color images on the latex. They're starting with a condom branded with the rock band Kiss that shows Gene Simmons' tongue unfurled. Another Kiss version featuring bandmate Paul Stanley is slated for June.

Adam Glickman, CEO of condom retailer Condomania, says the creators are in talks with entertainment companies, energy drinks and designers to put logos and messages on the condoms.

They come in a 3-pack for $7.99.


© 2011 The Associated Press

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