The Video Revolution

A video about Virginia's junior senator is titled "George Allen--R-Exxon." It turns out to be an old commercial slamming Allen's votes on energy by Democrat Harris Miller, who lost a primary bid to oppose Allen.

Not everything is serious business. Massachusetts Gov. Mitt Romney is razzed with a song parody called "Gay Wedding Bell Blues," to the tune of an old Fifth Dimension song: "I've heard your rants, I wish you'd quit / Just listen to you and hear your passion against gays / (Oh, but you're never gonna take my wedding day)."

And Rudy Giuliani would probably not choose to appear in drag, being nuzzled by Donald Trump, as he does in the video of a six-year-old press roast.

Democrats don't get a free ride on YouTube. While one supporter put up footage from "Imus in the Morning" on MSNBC with the title, "John Kerry goes on the offensive against the right wing smear machine," other videos were titled "Kerry's Lost Again" and "Senator 2 Face Kerry." And several people posted anti-Kerry commercials from the 2004 campaign by the Swift Boat Veterans for Truth.

Former senator John Edwards has his own page, or "channel," but elsewhere on the site, someone has posted footage of Edwards in the makeup chair, titled "Pretty Boy John Edwards/Watch as the ambulance chaser pretties up for the camera."

Hillary Rodham Clinton gets skewered in such videos as "The Scariest Monster," "Hillary Clinton's Campaign Frauds," "Hillary's Plantation," "Hillary Goes Nuts" and "Ken Mehlman on Hillary's Anger!," reprising an ABC interview with the Republican Party chairman. A video by a draft-Clinton group -- which flips through images of previous presidents and ends with the former first lady -- has been seen just 351 times, compared with 5,404 views for a draft-McCain video.

Politicians are increasingly joining the party. Former Virginia governor Mark Warner, a Democrat who is weighing a White House bid, has posted a two-minute video, which has been viewed 426 times. House Minority Leader Nancy Pelosi has a channel featuring C-SPAN clips of various Democrats. (Readers can offer comments; one called her "the biggest windbag in the House.") Krissy Keefer, a Green Party candidate challenging Pelosi, also has a channel, which includes a taped endorsement by a San Francisco street poet named Diamond Dave.

YouTube does not verify the identities of the posters. Supan says political campaigns often put up their ads and speeches under unknown screen names but have begun doing so more openly. (Of course, little-known operatives can also post videos mocking opposing candidates.) Television networks have the right to demand that their clips be deleted when posted by people who have no rights to the material, but Supan says such complaints are declining as the major broadcast and cable networks -- all of which have held talks with YouTube -- have recognized the importance of not alienating their viewers.

While the site's amateur contributions range from nasty to uplifting to downright silly, they also restore a measure of fun to politics -- precisely what might appeal to younger people turned off by traditional speeches, ads and rhetoric. Supan says the modest viewing levels for politicians' pages reflect the pedestrian content of standard speeches and ads -- and will likely remain that way until they come up with behind-the-scenes footage or other eye-catching fare.

"At the end of the day," she says, "it's all about entertaining."

By the way, it's (almost) official: Dan Rather has a new job .

Can you think of another instance where a local primary candidate no one had ever heard of suddenly got national exposure in a televised debate, the way Ned Lamont did on MSNBC last week? Maybe Rick Lazio when he ran against Hillary, but at least he'd been a congressman, not a Greenwich selectman. Anyway, lots of chatter about the Joe/Ned faceoff. David Frum tries to dissect the liberal anger at Lieberman: