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Danica Patrick uses sexuality to build a brand

Indycar's Danica Patrick has gone further than any female racer before her in playing up her gender and sexuality through racy photo shoots and provocative TV ads.

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Standing out in a man's sport, or just selling out?
Article | Danica Patrick has been shaking up stereotypes about racecar drivers since her dazzling debut in the 2005 Indianapolis 500, in which she became the first woman to lead the famed race and roared to a fourth-place finish at more than 220 mph.

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