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The future of pot

We asked digital marketing firm JESS3 to design a branding campaign for a fictional pot shop set in 2020.

As several states and now the District of Columbia have legalized the use of marijuana for medicinal purposes, a path to full legalization for recreational use seems likely. Reporter Michael Rosenwald <a href="http://www.washingtonpost.com/wp-dyn/content/article/2010/10/22/AR2010102205573.html" TARGET="_blank">explored what the state of pot in America might be in the year 2020</a>. Here, digital marketing firm <a href="http://jess3.com/" TARGET="_blank">JESS3</a> envisions the look and branding of a future cafe that sells pot products.

As several states and now the District of Columbia have legalized the use of marijuana for medicinal purposes, a path to full legalization for recreational use seems likely. Reporter Michael Rosenwald explored what the state of pot in America might be in the year 2020. Here, digital marketing firm JESS3 envisions the look and branding of a future cafe that sells pot products.

Courtesy JESS3

The logo for a fictional book, tea and pot shop, called Hypothesis, set in 2020.

Courtesy JESS3

A pot-infused beverage at the fictional shop might come in a cup similar to the ones used today for lattes.

A pot-infused beverage at the fictional shop might come in a cup similar to the ones used today for lattes.

Courtesy JESS3

An illustrated menu show's the fictional shop's offerings. "Study Time" mixes traditional Earl Gray tea with marijuana-infused Northern Lights tea; "Sleepy Time" mixes milk foam with Jack Rush tea.

An illustrated menu show's the fictional shop's offerings. "Study Time" mixes traditional Earl Gray tea with marijuana-infused Northern Lights tea; "Sleepy Time" mixes milk foam with Jack Rush tea.

Courtesy JESS3

Four blunts packed with Vanilla Cush marijuana come in a tidy package.

Four blunts packed with Vanilla Cush marijuana come in a tidy package.

Courtesy JESS3

Joints for sale at the fictional shop would come in a compact box.

Joints for sale at the fictional shop would come in a compact box.

Courtesy JESS3

Cannisters of tea would be available to purchase for home use.

Cannisters of tea would be available to purchase for home use.

Courtesy JESS3

With legalization, neat packages would replace grubby plastic baggies as the means of carrying pot products.

With legalization, neat packages would replace grubby plastic baggies as the means of carrying pot products.

Courtesy JESS3

A standard brown kraft paper coffee bag branded for Ambrosia tea.

A standard brown kraft paper coffee bag branded for Ambrosia tea.

Courtesy JESS3

A cannister featuring a sampler of Northern Lights options.

A cannister featuring a sampler of Northern Lights options.

Courtesy JESS3

What will be in your mug in a decade? While it might be a standard cup of coffee today, at the fictional Hypothesis shop in 2020, it could be a blended beverage featuring espresso, steamed milk and two shots of Northern Lights marijuana.

What will be in your mug in a decade? While it might be a standard cup of coffee today, at the fictional Hypothesis shop in 2020, it could be a blended beverage featuring espresso, steamed milk and two shots of Northern Lights marijuana.

Courtesy JESS3

Gallery Credits:
Photo Editor, Text Editor, Producer Amanda McGrath

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This Story Boutique buds: What underground mom-and-pop growers did while we debated legalization Article \| Post gardening columnist Adrian Higgins looks at how varieties of marijuana have been developed and grown over the past 25 years. The year is 2020: What's happening with marijuana? The California dream, smoked in D.C.? Pot politics Transcript: The future of pot Transcript: Boutique buds: Growing and selling marijuana Growing marijuana The future of pot		Network News X Profile View More Activity TOOLBOX E-Mail This Reprints		More on washingtonpost.com • More Photo News » washingtonpost.com
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