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A new game plan in the battle for toy sales

After years of aggressive price wars that damaged some toy companies, several new stores are mounting a challenge for a share of the market. They have a few tricks in their bag, like opening on holidays only (when the big sales come), getting the scoop on new products and stocking them early or focusing on educational "good for you" toys.



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Dec. 22, 2010

ToyZam, an offshoot of Spencer Gifts, is a store that is open only during the holidays, which account for roughly 40 percent of toy sales. There's a ToyZam at Westfield Montgomery mall.

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New play for toy market: Retailers challenge big-box chains
Article | Toy sellers have been fighting hard this holiday season to win over tiny tots - and their harried parents - after years of brutal price competition and the economic downturn ravaged the industry.

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