America Online

Suddenly, big Internet companies are interested in deals with America Online Inc. Why? It's partly because of you, the consumer. If one company could meet all your Internet needs, it would make tons of money through advertising and services. The quickest way to do that is to form partnerships. Can anyone say, YahooglesoftcastOnline?

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Relative to one another, some companies are leaders in a category -- either on their own or through partnerships. Others lag behind their competitors.

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