'Snakes' Alive! A Film's Serpentine Path

Since word first leaked that Hollywood was considering making "Snakes on a Plane," bloggers buzzed, mocked, and tracked its every slither. Jeffrey Wells, author of the blog Hollywood-Elsewhere.com, which followed the feeding frenzy, says the reaction is "totally unprecedented." "The movie can't hope to equal the joie de vivre of the Internet campaign, or the joie-de-cyber, I should say."

To represent the tug-of-war between grass-roots bloggers and studio marketing honchos, we summoned what Carl Jung called a "symbol for the integration and assimilation of the opposite": the Uroboros or "serpent of eternity."