Branding the Candidates

A South Carolina public relations and marketing team surveyed voters twice last year in an attempt to define the presidential brand of each candidate. The surveys sought to define brand attributes for each, based on the responses from voters to a series of questions in five areas: brand awareness, brand reputation, brand appeal, brand performance and brand relevance.

SOURCE: Chernoff Newman, MarketSearch, product Web sites | GRAPHIC: The Washington Post - April 12, 2008

This Story Marketing McCain(TM) Article \| Republican Sen. John McCain is a champion of an unpopular war, he is trying to succeed an unpopular GOP president, and he is a member of an increasingly unpopular party in a year when the historic race of his rivals has caused hundreds of thousands of voters to register as Democrats. Branding the Candidates		TOOLBOX E-Mail This Save/Share + Digg Facebook Reddit Twitter myspace SOURCE: Chernoff Newman, MarketSearch, product Web sites \| GRAPHIC: The Washington Post - April 12, 2008 ¬es=A South Carolina public relations and marketing team surveyed voters twice last year in an attempt to define the presidential brand of each candidate. The surveys sought to define brand attributes for each, based on the responses from voters to a series of questions in five areas: brand awareness, brand reputation, brand appeal, brand performance and brand relevance." onclick="if ( typeof otto != 'undefined' ) { }" onmouseover="changebg2('delicious')" onmouseout="resetbg2('delicious')" target="new">del.icio.us SOURCE: Chernoff Newman, MarketSearch, product Web sites \| GRAPHIC: The Washington Post - April 12, 2008 \'),\'newstrust\'+(new Date()).getMilliseconds(),\'dependent=no,scrollbars=yes,resizable=yes,alwaysRaised=yes,status=yes,directories=yes,location=yes,menubar=yes,toolbar=yes,width=430,height=750,modal=no\'));ntw.focus();'" onclick="if ( typeof otto != 'undefined' ) { }" onmouseover="changebg2('newstrust')" onmouseout="resetbg2('newstrust')">NewsTrust Stumble It! COMMENT 0 Comments Your browser's settings may be preventing you from commenting on and viewing comments about this item. See instructions for fixing the problem. Discussion Policy CLOSE Comments that include profanity or personal attacks or other inappropriate comments or material will be removed from the site. Additionally, entries that are unsigned or contain "signatures" by someone other than the actual author will be removed. Finally, we will take steps to block users who violate any of our posting standards, terms of use or privacy policies or any other policies governing this site. Please review the full rules governing commentaries and discussions. You are fully responsible for the content that you post. Who's Blogging » Links to this graphic
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