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Branding the Candidates

A South Carolina public relations and marketing team surveyed voters twice last year in an attempt to define the presidential brand of each candidate. The surveys sought to define brand attributes for each, based on the responses from voters to a series of questions in five areas: brand awareness, brand reputation, brand appeal, brand performance and brand relevance.

Branding the Candidates

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Marketing McCain(TM)
Article | Republican Sen. John McCain is a champion of an unpopular war, he is trying to succeed an unpopular GOP president, and he is a member of an increasingly unpopular party in a year when the historic race of his rivals has caused hundreds of thousands of voters to register as Democrats.

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