Campaigning for president, then-Sen. Barack Obama set a goal of having 1 million plug-in electrics on the road by 2015. To be successful, the adoption rate for plug-in electrics - which essentially have no market today - must be much faster than it was for that other alternative car technology, hybrids.
SOURCE: J.D. Power, Electric Drive Transportation Association, Green Car Congress, Hybrid Market Dashboard, Energy Department | The Washington Post - March 31, 2010
With Leaf, Nissan plugs affordability Article | The Nissan Leaf, the first of several pure-electric vehicles being developed by major manufacturers, will be roughly comparable in price with conventional autos, the company announced Tuesday, posing what may be the first mass-market test of consumer interest in battery-powered cars.