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A new generation

Young men in Japan are staging a rebellion against the hard- charging ways of the 1980s boom. Dubbed "herbivores" for their gentle and cautious ways, they are less optimistic, less ambitious, and less willing to take risks than their fathers. Some findings from a 2009 survey:


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In dim times, Japan's young men search for a new model
Article | TOKYO - Something is happening to Japan's young men. Compared with the generation that came before, they are less optimistic, less ambitious and less willing to take risks. They are less likely to own a car, want a car, or drive fast if they get a car. They are less likely to pursue sex on the first...
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Japan's young men seek a new path
Article | Something is happening to Japan's young men. Compared with the generation that came before, they are less optimistic, less ambitious and less willing to take risks. They are less likely to own a car, want a car, or drive fast if they get a car. They are less likely to pursue sex on the first date - or the third. They are, in general, less likely to spend money. They are more likely to spend money on cosmetics.

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