The Gurus Series
THE GURUS | Ken Rietz
Back in March, when Fred D. Thompson's presidential candidacy was just a possibility, but one with seemingly unlimited potential, a small group of veteran Republican insiders began meeting regularly in the dining room of Thompson's McLean home to plot his coming-out.
 
THE GURUS | BILL SIMON
Late in March, Rudolph W. Giuliani, who was not at the time known as a zealous supply-sider, held a news conference in Midtown Manhattan to announce that the conservative activist and former presidential candidate Steve Forbes would become his campaign co-chairman.
 
THE GURUS | JOE TRIPPI
Sen. Hillary Rodham Clinton may have a widening lead in the race for the Democratic presidential nomination, but John Edwards is not about to give her a free ride.
 
THE GURUS | JULIANNA SMOOT
On a frigid day in early January, Barack Obama rode the three blocks from the Capitol to a nondescript, four-story, white-brick building where he had rented a spartan office suite.
 
THE GURUS: PETE ROUSE
Sen. Barack Obama had hired Pete Rouse for just such a moment.
 
The Gurus | Elizabeth Edwards
Aboard a small chartered jet, Elizabeth Edwards -- lawyer, mother, author, cancer patient, candidate's wife -- was flying recently from New Hampshire to Iowa. She had spent the morning campaigning solo and was meeting her husband, John Edwards, and their younger daughter, Emma Claire, for two day...
 
THE GURUS | 'THE FAMILY'
FRANKLIN, N.H. -- One might think that a politician whose career was nearly ruined by plagiarism would avoid other people's words at all cost.
 
THE GURUS | When a Campaign Implodes
After weeks of internal struggles over who would run John McCain's presidential campaign, three key aides went to the candidate in January and told him he had to take action. Rick Davis, the campaign's chief executive, they said, should be pushed aside, and McCain had to make it clear that Terry ...
 
THE GURUS | ALEX GAGE
In late 2002, Alex Gage sold his share of a well-established polling firm and set about convincing Karl Rove that he had the answer to ensuring President Bush's reelection.
 
THE GURUS | CLINTON'S OTHER FAMILY
The seasoned Hill aide knew what she was getting into when she agreed to become Hillary Clinton's chief of staff. The woman was quite prepared for all eyes to be on the biggest celebrity arriving in Congress, the first lady of the United States, who was expected to use her Senate seat as a...
 
THE GURUS | RUSS SCHRIEFER
Russ Schriefer spent the first few weeks of 2000 driving around New Hampshire with a digital camera and a singular mission: finding a way to discredit John McCain with voters in the state's upcoming primary.
 
THE GURUS | Iowa's Strategists
DES MOINES -- Sen. Hillary Rodham Clinton had a decision to make. After someone in her campaign leaked a memo late last month suggesting that she skip the Iowa caucuses, the New York Democrat needed to show that she was committed to winning the crucial first contest on the presidential nominating...
 
The Gurus | Internet Strategists
Howard Dean's cometlike campaign in 2003 was the first to integrate the Internet into a presidential race, and Joe Rospars was there, a 22-year-old working as an "all-around Web guy" until the campaign suddenly collapsed.
 
The Gurus | Mark Penn
It was fairly simple, Mark J. Penn said calmly to Vice President Al Gore, reporting the findings of an exhaustive survey he had conducted in the early stages of the 2000 presidential campaign. Voters liked Gore's policies. They just didn't like Gore.
 
VIDEO | This 2004 Bush-Cheney ad mocking Sen. John Kerry aired in the campaign's final weeks, and came to symbolize the Bush charge that Kerry was untrustworthy. More campaign ads by Stevens & Schriefer Group.

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