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After Taking Some Shots, She Fires Back

Palin Aims at Detractors In Remaking Her Image

Someone's in the kitchen with Sarah: Matt Lauer talks to Palin and her family in the governor's first network interview since the election.
Someone's in the kitchen with Sarah: Matt Lauer talks to Palin and her family in the governor's first network interview since the election. (Nbc)
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Washington Post Staff Writer
Thursday, November 13, 2008; Page C01

Sarah Palin is fighting back against the "jerks."

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Cooking moose chili and slicing sandwiches for Matt Lauer and Greta Van Susteren, chatting up Larry King and Wolf Blitzer, the Alaska governor is denying, deflecting and denouncing the worst her unnamed critics have thrown at her. She has called them "cruel," "mean-spirited" and "immature," renounced her designer wardrobe and insisted that she is not geographically challenged.

Again. And again. And again.

"She wants to rehabilitate her image and get everyone to love her again," says Larry Persily, a former Palin aide. "If I were advising her, say it once and then stop. You protest too much. You start to look a little foolish."

But Dan Schnur, who runs the University of Southern California's Institute of Politics, says the challenge is simple: "Feed the media beast or it's going to feed on you."

"In a remarkably short period of time, Sarah Palin has become the most polarizing American politician since, well, Hillary Clinton," says Schnur, a former GOP strategist. "Some people will watch her and roll their eyes, but those aren't the people who vote in Republican presidential primaries."

For a vice-presidential nominee who never held a news conference, Palin is on one heckuva television blitz. Media organizations, stoking the buzz that she might make a White House run in 2012, can't get enough of the woman who was both hailed as a moose-hunting maverick and blamed for John McCain's defeat. Van Susteren's "On the Record" drew its biggest audience of the year, 3.8 million, for Palin's interview Monday; the next night, viewers saw Van Susteren riding on a snow machine with Palin's husband, Todd.

Palin is clearly in need of some image rehab. Her stumbling interview with CBS's Katie Couric, mocked by Tina Fey on "Saturday Night Live," sent her stock tumbling, and by Election Day, polls showed that a majority of Americans felt she was unqualified to be vice president. Palin now insists that she wasn't muzzled and that, despite evidence to the contrary, there was no tension between her and the McCain team.

"I don't think this woman is afraid of anyone or held back by anyone," Van Susteren says.

Whether Palin is holding forth in her Wasilla kitchen or doing interviews, as she did yesterday at a gathering of Republican governors in Miami, she appears far more relaxed than she did during the campaign. Drawing on her considerable reserves of charm, she is using the media to complain about unfair media coverage. And she has a point.

Journalists have been vacuuming up leaks from former McCain campaign aides who have depicted her as stubborn, uninformed and unprepared -- all from behind a curtain of anonymity. One unnamed adviser told Politico's Mike Allen that Palin was a "whack job." Fox News correspondent Carl Cameron quoted sources as saying that Palin didn't know the countries involved in the North American Free Trade Agreement and thought Africa was a country, not a continent.

Palin says it is difficult to respond to anonymous sources and their "false allegations." She told NBC's Lauer, for instance, that she is "flabbergasted" that anyone could say she was responsible for the $150,000 worth of clothing and accessories paid for by the Republican Party.

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