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The TV Column: Lisa de Moraes on NBC's Winter Olympics coverage

NAIL BITER: Turns out, the Games skew "chick." So NBC will feature figure skating Thursday night to battle "American Idol."
NAIL BITER: Turns out, the Games skew "chick." So NBC will feature figure skating Thursday night to battle "American Idol." (Paul Chiasson/canadian Press Via Associated Press)
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Friday, February 26, 2010

Twenty-five percent of men who have watched the Vancouver Winter Olympics have cried, NBC claimed Wednesday.

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And about two-thirds of us who are watching the Games are costing the economy who-knows-how-much in lost productivity because we're dragging at work the next day.

Speaking of the economy, 34 percent of us aren't keeping up with our credit card debt because of the Olympics!

As the Olympics head into their final lap, NBC Universal wants you to know exactly what a huge cultural event the Games have been in this country.

According to NBC:

-- 46 percent of those viewers changed their typical routine to watch the Olympics.

-- 34 percent delayed doing laundry or other household chores -- including paying bills -- in order to watch the Olympics.

-- 59 percent said they didn't watch some of their "regular shows" in order to watch the Olympics.

-- 35 percent of viewers cried or became teary-eyed while watching (25 percent among men).

-- 66 percent of viewers cheered aloud while watching the Olympics.

-- 63 percent stayed up longer than usual to watch, resulting in 42 percent being "more tired than normal."

NBC's stats are based on a survey conducted between Feb. 19 and Feb. 22 of nearly 400 viewers between 18 and 64 who reported watching at least three days of the Games for at least an hour a day.


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