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'Hawaii Five-O' is dubbed most DVR'd show ever

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A new take on a television classic, the cop drama follows an elite task force whose job it is to wipe out crime on Hawaii's sunny shores. It stars Alex O'Loughlin ("Moonlight"), Scott Caan ("Ocean's 11" franchise, "Into the Blue") and Daniel Dae Kim ("Lost"). "Hawaii Five-0" airs Mondays at 10 p.m. ET.

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Tuesday, October 12, 2010

CBS's premiere of its reconstituted cop show "Hawaii Five-O" -- starring Alex (Third Time's a Charm) O'Loughlin -- is officially the most DVR'd show of all time.

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Nielsen released ratings Monday for the first week of the 2010-11 TV season, and they include people who recorded those episodes and watched them within a week via DVR. These numbers -- the so-called "Live+7" stats -- are the figures that the TV industry has agreed should go into the record books, in this DVR age in which we live.

Industry navel-gazers had predicted the most DVR'd show of the new season's first week would most likely be a returning hit on a younger-skewing network. That's because younger viewers are more tech-savvy, and because navel-gazers presumed that people would record returning faves so they could sample the new shows in the actual time slots.

They were wrong on both counts.

"Hawaii Five-O" tops the list -- and sets a new industry record -- after an additional 3.374 million people watched the very first episode within a week of its Sept. 20 broadcast.

Those viewers get added to the 14.213 million people who had watched the "H5-O" unveiling that first Monday of the season, for a grand total of 17.587 million viewers.

CBS research chief David Poltrack notes that "H5-O's" DVR surge is bigger than if everyone in Chicago -- the country's third-largest city, behind only New York and Los Angeles -- had all agreed to watch the cop show's debut via DVR.

It's also almost the same as if every single person who watched the season debut of "The Apprentice" starring Donald (Will He Run for President?) Trump on the first Thursday of the new TV season had instead watched "Hawaii Five-O" on their DVRs. "The Apprentice" season debut that week attracted only 3.84 million viewers; an additional 922,000 watched within a week via DVR for a grand total of 4.76 million -- a disappointing performance, which might explain why Mr. Trump subsequently launched his I Might Run For President PR campaign.

In fairness to the navel-gazers and their bad guess: "Hawaii Five-O" was followed by these returning shows in the Live+7 List: CBS's "The Mentalist" (added 3.2 million viewers), ABC's "Grey's Anatomy" (plus 3 million) ABC's "Modern Family" (plus 2.8 million) and Fox's "House" (plus 2.6 million).

("The Mentalist" was the previous DVR record-holder, from back on Oct. 29, when an episode added an additional 3.16 million viewers via DVR.)

NBC's new series, "The Event," was the second most DVR-viewed new series during Premiere Week, adding 2.6 million viewers.

It was followed closely by CBS's new meat-and-potatoes cop show "Blue Bloods," which added 2.2 million viewers.


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