Toyota Making Renewed Push Into Sports Car Market: Video
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Toyota Making Renewed Push Into Sports Car Market: Video

Aug. 19 (Bloomberg) -- Bloomberg's Mike Firn reports on Toyota Motor Corp.'s renewed push into sports cars. As the world's largest carmaker tries to rebuild its reputation for quality following record recalls, President Akio Toyoda, a racing fan, has said he wants to add more fun to his cars. Under Toyoda, who became president in June 2009, the company has taken orders for the Lexus LFA $375,000 supercar, is readying an "affordable" rear-wheel drive coupe and may even add a sporty version of the Prius. Bloomberg's Phillip Yin also speaks. (Source: Bloomberg) (Bloomberg)

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