Buckingham Says Women Want Stronger Females on TV: Video
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Buckingham Says Women Want Stronger Females on TV: Video

Sept. 3 (Bloomberg) -- Jane Buckingham, president of Trendera, discusses her research on changes in women's television viewing preferences and the impact on TV programming and advertising. Buckingham talks with Scarlet Fu on Bloomberg Television's "InBusiness." (Source: Bloomberg) (Bloomberg)

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