| STORE | ![]() 1245 Wisconsin Ave. NW 202-965-0905 » More about this store | ![]() 1065 Wisconsin Ave. NW 202-298-5928 » More about this store | ![]() 1069 Wisconsin Ave. NW 202-625-0496 » More about this store |
| BRAND'S BACK STORY | An industrious Lauren started off selling ties in 1967. Forty years and a zillion preppy polos later, this shop is one of 292 Ralph Lauren stores around the world. | Created in 2004 with the aim of capturing the hearts and wallets of the college crowd, the store feels like an Ivy League haunt, complete with a secret-society-like skull-and-crossbones logo. | Reminiscent of the designer's rustic Ridgway, Colo., spread, RRL, below right, offers high-end denim, leather and vintage-inspired pieces for guys who want to dabble in dude-ranch style without getting their hands dirty. |
| SIGNATURE PIECE | ![]() The Polo Pony Shirt writ large ($90): Available in nine colors, it's just the thing for proud-to-be prepsters, longtime Lauren lovers and the slightly myopic. | ![]() A Brass-Buttoned Women's Blazer ($248) could lend prep-school polish to the most basic T-shirt and jeans. | ![]() A weathered Leather Belt ($165) would pair perfectly with the store's $595 crystal-studded jeans. (Yes, you read that price right.) |
| OTHER FINDS | Silver candlesticks, glazed ceramic garden pots and cashmere throws. | Vintage and new patches retail for $10 to $40 — and you can get them sewn onto any of 59 styles of rugby shirts for free. | Antique marine clocks, wire-frame eyeglasses, ID bracelets and turquoise Navajo pins. |
| DRESSING ROOMS | One main space opens onto three small rooms furnished with leather chairs and chrome sconces. Nice enough, but perhaps a tad plain for someone trying on a $1,900 Black Label blazer. | They're like tiny but groovy dorm rooms from the 1960s, complete with crushed velvet curtains and Woodstock posters. | You pass under a sun-bleached bull's skull into John Wayne's powder room, complete with Native American photos and an antique hatrack. |
| STORE WINDOWS | On a recent visit, they were designed to look like an artist's studio, complete with a Jackson Pollock-esque splattered canvas. | Three mannequins in rock-climbing gear hang upside down, as if attempting to break into — or out of? — the store. What does this have to do with rugby shirts, prep school or anything else? We don't know either. | Two male mannequins dressed like ranch hands sit pretty next to a leather-stamping machine and canvas feed sacks. |






