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Q: How much money do you need to open an account?
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A:
$2,000
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Q: Cost per Internet stock trade:
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A:
$8 for market trades; $13 for limit trade
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Q: Select ancillary services offered (may require additional fee):
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A:
Real-time quotes, research, IRAs, check writing, debit cards
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Q: How long does it take to get confirmation?
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A:
93% are processed and confirmed in less than one minute
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Q: How long has the internet service been up and running?
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A:
1994
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Q: Margin account interest rates:
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A:
1.75 below to 0.75 percentage points above prime
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Q: Can you trade futures, options and mutual funds online (and how many mutual funds)?
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A:
Options and mutual funds (more than 6,000)
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Q: Approximately how many online accounts does your service have?
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A:
267,000
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Q: Is there a certain customer or investor type your service appeals to?
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A:
Self-sufficient, serious traders
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Q: How do you justify your trading charge (i.e. why the broker is on the lower end in terms of charges, or why they charge more)?
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A:
Low cost due to location, sophisticated technology infrastructure and owning own data-processing software
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