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    Snyder Communications Inc.
    list rank

    From the April 28, 1997 Washington Post


    '96 (in $ 000s) % Change From '95
    Revenue 82,840 93.1
    Net Income 6,977 103.2
    Rank Last Year: None

    Description:
    Snyder Communications is a rapidly expanding firm that designs and carries out targeted marketing programs for major companies including AT&T Corp., Bristol-Myers Squibb Co., Kellogg Co. and Lucent Technologies Inc.

    Business Resume:
    • Contact Info --
      2 Democracy Center
      6903 Rockledge Dr.
      Bethesda, Md. 20817
      301-468-1010
    • Main Business --
      Marketing
    • Founded --
      1987
    • Chairperson --
      Daniel M. Snyder (CEO)
    • President --
      Daniel M. Snyder
    • Employees --
      2,100
    • D.C.-Area Employees --
      800
    Developments:
    Snyder went public in September with a sale of 7.8 million shares at $17 a share, raising more than $130 million. The firm was founded in 1988 by Daniel M. Snyder and his sister Michelle Snyder.

    Since the beginning of this year, Snyder has acquired four other firms, which include Medical Marketing Detailing Inc., a New York-based provider of pharmaceutical marketing services; American List Corp. of Mineola, N.Y., which maintains a database of more than 30 million students that it rents to direct-mail and telephone sales companies; Good Neighbor Direct, which provides marketing services for clients in 5,000 retail outlets; and Brann Holding Ltd., a British company that does direct marketing in that country.

    Even without the benefit of the acquisitions, Snyder's revenue nearly doubled last year to $82.8 million. Medical Marketing Detailing itself had revenue of about $35 million in its fiscal year ended in October. American List's revenues last year were about $19 million. The cost of those two acquisitions was just over $200 million.

    Copyright 1997 The Washington Post

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