Rouse Co. 10275 Little Patuxent Parkway Columbia, Md. 21044 www.therousecompany.com Year founded: 1939 Industry: Real estate Revenue: $1.10 Billion Net Income/Loss: $260.59 Million Earnings per share: $2.73 Dividend: $1.68 Stockholder equity: $1.32 Billion Auditor: KPMG LLP Stock: RSE Assets: $6.64 Billion Market capitalization: $4.52 Billion 52-week high: 53.97 4/1/2004 52-week low: 34.15 5/5/2003 Chairman and CEO: Anthony W. Deering Vice Chairman and CFO: Thomas J. DeRosa Employees: 3169 Local employees: 200 Description: Rouse is one of the nation's largest owners of malls and other retail properties. It also builds residential communities, including Columbia and the Las Vegas suburb of Summerlin, and owns a portfolio of office and industrial buildings. Developments: While Rouse gets most of its revenue from retail buildings, its community development business was where much of the action was in 2003. The company secures rights to huge tracts of suburban land and then parcels them into streets, commercial areas and residential lots. With the market for housing booming, so were sales of those lots. Operating income for the community development business rose 44 percent; the retail business was still more than four times as large but grew only 8 percent. Rouse also lined up its next big community development, acquiring 9,000 acres in the northwest suburbs of Houston that will ultimately hold 17,000 houses and 900 acres of apartments and commercial property. It also bought a 52.5 percent stake in the Woodlands, another Houston suburb and a master-planned community with about 5,500 developable acres. One of the company's signature projects, a $1 billion expansion of Rouse's Fashion Show mall in Las Vegas, is scheduled to open this year. The project, with all the subtlety for which Vegas is known, includes a giant outdoor metallic cloud suspended 128 feet above the tourist-clogged Strip. Images of fashion shows will be projected onto a two-acre screen on the underside of the cloud. Rouse also bought interests in malls in Newark, Del.; Staten Island, N.Y.; and Boca Raton, Fla. Executive Compensation Chairman, President and CEO: Anthony W. Deering Total Cash: $2,004,577.00 Total Compensation: $9,810,324.00 CFO and Vice Chairman: Thomas J. DeRosa Total Cash: $1,275,000.00 Total Compensation: $5,961,050.00
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