Biography:

Pete Coors was born on Sept. 20, 1946, in Golden, Colo., home of the Coors Brewing Co. He graduated from the Phillips Exeter Academy in Exeter, N.H., received a bachelor's degree in engineering from Cornell University in 1969 and later earned a master's degree in business administration from the University of Denver.

In 1993, Coors was named chief executive of Coors Brewing Co. In 2002, he was named chairman of Adolph Coors Co. and Coors Brewing Co. A fourth-generation executive of the 127-year-old Colorado brewer, Peter Coors serves on the boards of several conservation groups and is a former national president of Ducks Unlimited.

He and his wife, Marilyn, have six children.

Past Campaigns:

Pete Coors has never held public office. He easily won his Aug. 10 primary against former congressman Bob Schaffer following a bitter campaign in which Schaffer supporters funded ads ridiculing Coors' support of a lower drinking age to better educate young people about alcohol. Coors retaliated, accusing Schaffer of padding his business experience on his resume.

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