News Video

Warner 'Conservative' Ad
Another in a series evaluating political ads.

Thursday, September 27, 2001

Election: Governor of Virginia, Mark L. Earley (R) vs. Mark R. Warner (D)
Buyer: Warner for Governor
Name: 'Conservative'
Producer: Frank Greer
Length: 30 seconds
Coverage: Statewide

Viewers first see a white screen that fills, line by line, with text decrying attack ads from Earley. The text is replaced by an inset of Earley in one of his ads. Above his picture are the words "Earley’s attacks" and below it are newspaper quotes reading "inaccurate," "deceitful," and "dishonest." Then, in large, red letters comes the word "WRONG," a reference to a Post headline, later corrected in the paper, used by Earley in one version of his ads. The spot then runs through shots of Warner at his desk, in a business meeting, in a classroom, with blue collar workers, helping a student in a computer lab and shaking hands with people.

Video: Courtesy Mark Warner for Governor

Problems? Try this direct link.
Don't See a Player?
Get the free plug-In.

Special Report

  Text: Female narrator: During this challenging time, the last thing Virginia needs is negative attacks from Mark Earley. The press has called Earley’s attacks "inaccurate,: "deceitful," "dishonest." The Post says the headline in his ad was wrong.

Male narrator: The truth is Mark Warner won’t raise taxes. He’s a fiscal conservative with the right experience to help our families in this difficult time. He’s got a plan to bring jobs and economic growth to Virginia without raising taxes. Mark Warner—the right leadership for Virginia.

This is a direct rebuttal to an Earley ad that falsely accused Warner of supporting higher taxes, an issue the Republican candidate hopes to make a defining one in the campaign’s final weeks.

Warner’s rebuttal is also misleading. The "inaccurate," "deceitful," and "dishonest" quotes, implied here to refer to Earley’s accusation that Warner favors higher taxes, instead come from Sep. 1 stories about a Republican Party mailing. The claim that Warner’s economic growth plan comes without raising taxes also is somewhat disingenuous because his $2.25 billion transportation package includes $900 million that would come from the sales tax hike.
Steven Ginsberg