Earley 'Experience' Ad
Another in a series
evaluating political ads.
Tuesday, September 25, 2001
Election: Governor of Virginia, Mark L. Earley (R) vs. Mark R. Warner (D)
Buyer: Earley for Governor
Producer: Wayne Johnson
Length: 30 seconds
The ad opens with two of his children darting out of a
box in hand. The screen shifts to a scene of Earley flanked by
two senators, John W. Warner (R) and George Allen (R). The scene
back to the children, rifling through a toolbox, and then to a
Earley and Gov. James S. Gilmore III (R). Now the children are
and it becomes clear that they are raising an American flag. The
with a shot of Earley and both senators, followed by the children
at the flag they have raised.
Leadership and experience. As attorney general,
made the safety and security of our families and our schools his
priority. And as governor, hešll put that experience to work for
continuing to improve education for all Virginians and by keeping
schools safe, because some jobs are just too important. Mark
experienced leadership we knowand trust.
This ad intertwines long-standing Earley positions with
of the last two weeks. From the outset, he has sought to persuade
that he is the seasoned leader who will continue Virginiašs
uncertainty and insecurity that have followed the attacks on the
give him an issue to attach to that stance.
The image of the children putting up the American flag also
America into an old Earley context: that he is everyman.
meant a guy with a mortgage who sent his children to public
that means someone rallying to the cause and putting up an
just like everyone else.
THE WASHINGTON POST