Lyons
Illinois candidate, 1970.

Anti
A 1972 button with a bizarre message. The key to the puzzle is pronouncing "anti" not like Auntie (as in "Auntie Em"), but Ann Tie. Got it?

Gores
Buttons from the son and the father, 1984 and 1970 respectively.

Ann
Ann Richards, elected governor of Texas in 1990.

Bears
Yogi Bear was unsuccessful in his bid for the presidency.