Negative

In support of

Ken Cuccinelli II

Negative

In support of

Terry McAuliffe

Ad spots by market

It’s generally more expensive to run ads in larger markets such as Washington and Richmond than in less-populous areas. Measuring the number of ads bought in various markets shows each side’s priorities.

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Top spenders

Campaign ads are typically bought by three groups: party-affiliated groups, issue-based groups and the candidates themselves.

SOURCE: Kantar Media/CMAG. Graphic includes data through Sept. 18, 2013.