The explosion of new media technologies has changed not only how presidential campaigns are waged, but how voters learn about candidates and issues. Voters are increasingly walling themselves off in information ghettos in which they read, hear and watch primarily news and views with which they already agree. We profile three South Carolina voters and their media consumption, matching up their habits against national survey data. Read the article.
Tip: As the video plays, look here for links to the media sources that are shown.
SOURCE: Pew Research Center poll, conducted Feb. 22 to March 1, 2011, including interviews with 1,504 randomly selected adults. Margin of sampling error varies for subgroups.
Video: Evelio Contreras; writing and reporting: Marc Fisher; design and development: Kat Downs; poll analysis: Jon Cohen; motion graphics: Sohail Al-Jamea; photo of Dianne Belsom: Nikki Kahn.
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