Obama's advertising advantage

These two charts provide examples of how the Obama campaign ran what many believe was a superior air war during the final months of the general election. The first chart compares advertising during college football games, where viewers are considered a vital audience. The second shows the degree to which President Obama and his allies overwhelmed Mitt Romney on the airwaves.

Presidential TV advertising during college football games

Anti-Romney vs. Pro-Romney TV Ads

4/10/12 - 11/6/2012

SOURCE: Kantar Media/CMAG.