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Mad Money

Tracking TV ads in the presidential campaign

Watch the latest campaign ads in the 2012 presidential race and track ad spending during the primaries and general election.

Recent campaign ads

Fact Checker

    Spending on ads

    TV ad buys are typically the single largest expenditure of a presidential campaign. Using data provided by the Campaign Media Analysis Group, this graphic tracks weekly and total ad spending for the 2012 presidential race by candidate, PAC and interest group. The data is based on ads that have hit the airwaves, not total buys announced by campaigns or other groups.

    No spending since Oct. 30

    Nov.

    Dec.

    Jan.

    Feb.

    Super
    Tuesday

    April

    May

    June

    July

    Aug.

    Sept.

    Positive ads

    Negative ads

    Spending by television market, in thousands

    $100

    $500

    $1m

    $2.5m

    $5m

    Nationally-aired ads

    This week’s Fix analysis

    Headline here

    Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum tortor quam, feugiat vitae, ultricies eget, tempor sit amet, ante. Vestibulum tortor quam, feugiat vitae, ultricies eget, tempor sit amet, ante. Read more at The Fix

    What’s the message?

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    Who’s going negative?

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    SOURCE: Kantar Media/CMAG. .

    CREDIT: Wilson Andrews, Jason Bartz, Jonathan Forsythe, Dan Keating, Hal Straus, James Wilkerson and Karen Yourish - The Washington Post.

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    Latest campaign headlines

    Campaign Finance Explorer

    Obama
    RAISED
    SPENT
    Romney
    RAISED
    SPENT

    Data updated September 21, 2012

    Explore how the candidates spend and raise