Article Banner
Navigation Bar
Navigation Bar

  • WWW.Worth It Archive
  • Fast Forward

  •   WWW.Worthit
    Googly Eyes

    January 22, 1999

    The Google! search site sees the Web as a popularity contest: It assumes that pages linked to by many other sites are more relevant than sites that nobody points to. In my tests Google almost unerringly tracked down both obvious destinations like The Post's site and obscurities like local bars' pages, usually hitting pay dirt in the first four results. (An "I'm feeling lucky" button takes you directly to the first hit.) You can also view a copy of a page, cached when Google indexed it – a handy feature if the site's down. But this approach can be backward-looking, since links often lag behind changes to a site.

    Rob Pegoraro

    © Copyright 1999 The Washington Post Company

    Back to the top

    Navigation Bar
    Navigation Bar
    yellow pages