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THE DEAL MAKERS : How AOL Hit Its Numbers
Adding It Up
Tally of deals reviewed by The Washington Post
In Millions of Dollars
1. Dot-coms
Revenue from deals that were terminated or restructured
$56
2. Wembley
Conversion of legal dispute into ad deal
$23.8
3. Tickemaster
Conversion of legal action into ad deal
$13
4. Golf Channel
AOL negotiated a shift in revenue from Time Warner Cable to online unit
$15
5. EBay
Deal in which AOL booked revenue for selling eBay ads
$95
6. Sun Microsystems
Equipment-for-ads barter deal
$37.5
7. PurchasePro
Deals in which AOL booked performance warrants as ad and commerce revenue
$28
8. PurchasePro
Deal in which AOL bartered advertising
$1.8

Total: $270.1 million

SOURCES: AOL, interviews, company records

Unconventional Transactions Boosted Sales (July 18, 2002)
AOL Says Accounting 'Was Appropriate' (July 18, 2002)
Special Report: AOL Time Warner