The Fix: DCCC

DCCC chairman: Environment was too neutral to win the majority

DCCC chairman: Environment was too neutral to win the majority

Democrats grabbed huge victories in the 2012 election, retaining the presidency and somehow expanding their Senate majority despite a very tough map.

As for the House, success is in the eye of the beholder.

It's pretty clear that Democrats are going to gain seats in the House. We don't yet know how many thanks to races that have yet to be called. But if things shake out the way they look at present, Democrats will gain about seven seats, narrowing the GOP's majority from 49 seats to about 35 seats (235 Republican seats to 200 Democratic seats).

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House Democrats plot 2012 playing field

The map on which the battle for the House will be fought this fall came into better focus this week with the Democratic Congressional Campaign Committee announcing that it is reserving $32 million worth of ad time in media markets spanning nearly three dozen competitive districts.

While reserving ad time doesn’t lock the committee into actually buying time, it does provide a good window into the Democrats’ early strategy for trying to take back the House — particularly as it related to which districts they see as crucial and/or close.

Democrats need to gain 25 seats in order to regain the majority, so if they’ve got a shot at it, this is likely just a precursor to a much larger ad buy that spans many more districts. And, most of the current ad reservations are focused on media markets that will likely be important to the presidential race. In markets where it’s unlikely the presidential campaigns will buy time, it’s much easier (and cheaper) to buy ad space later this year.

Don’t want to comb through the entirety of the Democratic ad buy? No problem. We did it for you. What you need to know is below.

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