If the GOP’s House majority is in jeopardy, somebody forgot to tell the National Republican Congressional Committee.
The NRCC, the committee charged with keeping Republicans in control of the House, is spending nearly as much on offensive opportunities as on defense so far this cycle. That’s despite Democrats’ predictions that they could take 25 seats from Republicans and regain the majority.
The National Republican Congressional Committee has expanded on its initial set of ad reservations, with an additional $5.7 million in ad space in eight media markets spanning seven competitive districts.
The buys mean the committee has now reserved a total of $23.9 million in ad space in 24 media markets and 31 districts.
The reservations aren’t yet as extensive as ones made by the Democratic Congressional Campaign Committee, which has reserved twice as much — $46.1 million — in ad time in media markets covering 60 districts.
The National Republican Congressional Committee has reserved $18 million worth of ad space in 17 media markets spanning 25 competitive districts — one of the first windows into which districts the committee plans to pursue and defend this fall as they seek to retain control of the House.
The ad reservations are split about evenly between districts where the committee can play offense and where they must defend vulnerable GOP incumbents, reflecting the NRCC’s desire to go after Democratic seats even as it strives to keep its majority.
The markets involved are generally ones where there will be plenty of ad traffic in the presidential or other races, which puts a premium on reserving space early.
Below is a chart breaking down the NRCC reservations. (Note: The buys are made by media market rather than by congressional district, and in some cases, the money could wind up being spent on one of two or more districts.)