Democracy Dies in Darkness

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The Washington Post’s brand studio leverages automated storytelling technology to promote Amazon’s ‘Goliath’

June 15, 2018 at 1:50 PM

Custom content tracks judicial vacancies, approved nominees and approval data in real-time

WP BrandStudio, The Post’s award-winning in-house creative agency that leverages Post engineering for effective and smart distribution of branded content, today announced the integration of automation technology in its latest custom content program. Produced with Amazon Prime Video and Rufus Los Angeles for the season two premiere of the legal thriller, “Goliath,” the program includes a live storytelling tool that will keep readers up to date on the issue of diversity in America’s judiciary, a topic inspired by the show’s themes.

“Telling thought-provoking stories in the most inventive way, such as this program for “Goliath,” is at the heart of what we do,” said Annie Granatstein, head of WP BrandStudio at The Washington Post. “We’ve taken a timely topic that resonates with The Post’s audience and made it continuously relevant with an innovative use of technology.”

The automation tool will power a real-time dashboard on judicial vacancies, nominees and approval data. It will also automatically update relevant contextual sentences within the branded content article to surface the latest data from on the federal judiciary.

Amazon Prime Video’s original series “Goliath” stars Billy Bob Thornton, is created by David E. Kelly and Jonathan Shapiro. Season 2 premieres June 15.

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