W&J Soane Inc., the retail home furnishings store group, announced the retirement of Leonard Jacobs as president and the appointment of Theodore Chaudron as his successor.

During Jacobs' 30 years with the company, Sloane's emerged as the leading home furnishings operation in the Washington area.

Chaudron comes to Sloane's form O'Neil's Department Store in Akron, Ohio, where he most recently served as vice president and general merchandise manager.

Allegheny Airlines announced the election of P. Jackson Bell as vice president for long-range planning, William N. Seitz as assistant vice president for community affairs and J. Ronald Reeves as assistant vice president for government affairs.

Before joining Allegheny in 1977 as assistant to the president, Bell was director of corporate planning for The Washington Post Co. Seitz came to the airline in 1972 as director of government and community affairs. Reeves has served with Allegheny since 1962 and most recently was director of public affairs.

The Riggs National Bank has promoted Rosaria P. Bottorff to assistant vice president and assistant comptroller. She has been with Riggs since 1951.

Edwin G. Delcher was named senior vice president and Laurence J. Farley was appointed vice president for finance and treasurer of the Black and Decker Manufacturing Co.

Delcher joined the company in 1968 and was formerly vice president of finance, treasurer and corporate secretary.

Farley comes to Black and Decker from ARA Services Inc. of Philadelphia, where he was vice president.

Ann H. Gilbert has been named second vice president of marketing for Bankers Security Life Insurance Society.

Prior to joining the marketing department in 1975, Gilbert served as communications specialist for Mutual of New York and administrator of advertising and sales promotion for Provident Mutual in Philadelphia.

Frederick T. Alt has been elected vice president and treasurer of United Services Life Insurance Co. He had previously served as vice president and controler for the firm.

Loring E. Tilton has been promoted to executive vice president and Tim A. Armstrong to controller of First Federal Savings and Loan Association.

Tilton began his career at First Federal in 1954 and is a past president of the Institute of Financial Education.

Prior to his election, Armstrong served as audior to the association.

Woodruff M. Price, special assistant to Secretary of Transportation Brock Adams, announced he will leave the Department of Transportation on Sept. 9 to join Seaboard Coast Line Industries as vice president for Washington affairs.

Before joining DOT in 1977, Price was legislative assistant to Adams, who was congressman from Washington state. He contributed to the legislation that created Conrail and the Railroad Revitalization and Regulatory Reform Act.