The birth of Metro has spawned another subway-related business - a [WORD ILLEGIBLE] give away most of the 40,000 copies [TEXT OMITTED FROM SOURCE] ing and entertainment facilities located near each Metro station.
Scheduled for distribution Sept. 6, the new 40-page Subway magazine is being published by Marilyn Moske, owner of an Arlington advertising agency, and Gilbert Pressman, a former teacher and administrator with the Fairfax County schools.
Moske and Pressman hope to publish their magazine four times a year and sell it for 25 cents. They plan to give away most of the 40,000 copies of the first issue at all Metro stops.
The magazine will include maps showing public parks and buildings and other points of interest within five minute's walk of each Metro stop.Also, businesses can buy a place in a listing of directions on how to walk from the stop to businesses.
Some of the articles in the first issue of Subway magazine will cover colleges accessible by Metro, a comparison of Metro with other subway systems throughout the world, interesting events that have occurred during Metro's construction, and the various ways riders abuse the subway system. Moske, the magazine's editor, said.
Moske and Pressman conceived the idea of their magazine last fall, when they rode the Metro from Arlington, where they live, to a downtown museum. After touring the museum, they decided to ride Metro to go out to dinner. "But we didn't know where to go," Moske explained. Once inside the Metro system, they had no idea where their favorite restaurants were.
Figuring others had similar problems, the two began to survey local guide publications to see if a market existed for their magazine. They decided there is.
To solicit advertisers for the magazinc's listings. Moske and Pressman had to visit each of Metro's 28 stations because they found local business directories out of date.
"We're very proud of the number of advertisements we've gotten for the first issue." Moske said. Much of the $10,000 she has invested in the magazine has been recouped in ad sales, she said.
Pressman has been working full time as the magazine's advertising manager and although Moske has continued at her ad agency, she said she worked 134 hours last month for the magazine.
Although one might expect the magazine to be aimed at tourists, it is not, Moske said. "We are publishing for Washingtonians as they go about their everyday living," she said. Advertisers are looking for readers who will be regular customers, she said.
The first issue of Subway magazine will go to press Aug. 21, and Moske and Pressman have begun planning a second issue, which they expect will break even financially. That one will come out around Christmas. They hope eventually to sell their magazine in sidewalk vending machines.