"The gasoline shortage is going to get worse, not better, but after you're dead, who cares?"
Well, your loved ones will if they have to drive a long way to your grave and apparently you should too if you want them to pay their respects regularly, according to an ad placed in today's New York newspapers by the 300-year-old Trinity Episcopalian Church.
The gasoline shortage, which has been used to sell everything from small cars to close-in vacations, now is being used to sell 5,000 new mausoleum burial spots in Trinity's 130-year-old cemetery on Manhattan's upper west side.
Trinity church itself is a Wall Street landmark whose churchyard cemetery contains the remains of Alexander Hamilton.
It opened a new cemetery, at least 10 miles from the church, in the 1840s.
The ad - which ran in the Times and the Daily News - quotes an old "campfire song" that advises, "You can't get to heaven in a limousine, 'cause the Lord don't sell no gasoline."
William Gray, rector of Trinity church said that the cemetery is the only one still active in Manhattan and he and the church's advertising agency were looking for a way to tell New Yorkers of the new burial plots, which will be available about mid-June.