The Baltimore Gas and Electric Co. announced that on January 1, 1980 Bernard C. Trueschler, president and chief operating officer, will become the utility's chairman and chief executive officer Trueschler, 56, will succeed C. Edward Utermohle, who is retiring.

In addition George V. McGowan, 51, vice president, management and staff services, will take over as president and chief operating officer.

Trueschler began his career with BG&E in 1948 as superintendent of gas engineers and later headed the company's gas operation.

Tyrell Smith has been named manager of the new SCAN furniture store in the Lakeforest Mall in Gaithersburg.

VSE Corp., formerly Value Engineering Co., has named Malcolm N. Zuidema as senior vice president, Paul W. Hogge as vice president and Craig S. Weber as assistant secretary.

William M. Goldenzweig of the Lincoln National Life Insurance Co. has been elected president of the Washington D. C. Estate Planning Council.

James P. Wayne has joined The Washington Post Co. as director of human resources planning.

Robert O. Lehrman has been appointed executive vice president of American Forest Institute, a D. C,- based communications organization serving the forest products industry.

Gerald Sampson has been appointed senior vice president for finance at Hecht's.

Government Employees Insurance Co. announced the election of the following officers: James F. Holleran, assistant vice president; Douglas J. Hoylman, associate actuary; John J. Hughes, assistant vice president; Alan R. Ledbetter, assistant vice president and associate actuary; Andrew L. Norman, assistant vice president; and Richard M. Tarangelo, assistant vice president.

Robert C. Yost has rejoined General Research Corp., a subsidiary of Flow General Inc., and has been appointed a vice president.

The maryland Department of Economic and Community Development has named Herman Vogel as director of the Maryland Office of Tourism.

James E. Booth has been appointed regional budget manager in Montgomery Ward's northeastern region.

C. Martin Berry has been named press services manager in the Office of Information and Trade Development at Baltimore-Washington international Airport.

Daniel M. Ives, staff auditor and accountant of Washington Gas Light Co. for the past three years, has been elected secretary and treasurer of Davenport Insulation Inc., a WGL subsidiary.