An article in the July 19 business and financical section of the Post stated that Washington lawyer Richard J. Leighton was "the driving force behind the successful court attempt to exclude FTC chairman Michael Pertschuck from the kidvid proceeding because of his public statements in support of children's advertising." This information came from a Federal Trade Commission official who now tells The Post that he had confused the "kidvid" proceeding with another case, and that his statement to The Post therefore was in error.

The Carter administration's Regulatory Council is set to issue guidelines, possibly as early as today, for the type and amount of information required from regulatory agencies about their planned future actions.

The guidelines will call for considerably more detail about proposed rules than many agencies supplied for the last regulatory calendar, the council's semiannual update of pending regulation.

Especially, agencies will have to provide much more detail on what the costs and benefits of their rules will be and what the real alternatives are to the proposed regulation.

The Regulatory Council proposal "goes far beyond" recommendations from both the Office of Management and Budget and the Council of Economic Advisors in the type of material it requests from agencies, sources said.

"There will be less discretion on the part of agencies about how they can answer our questions," said one council source.

The guidelines are just another step toward the formation of a regulation data base that would help subject many proposed regulations to a formulized analysis.

Although the guidelines will not be in the form of an executive order, the source said, "executive branch agencies will be hard pressed not to follow them." The source added that the guidelines were developed after the opinion of all 35 agencies represented on the regulatory council was solicited.

The council is planning an Aug. 15 update of the first regulatory calender, which was issued that will likely have twice as many entries as the first issue.

The council is also talking with adjudicatory agencies about the possibility of developing a calender of major adjudications pending, like proposed exemptions to antitrust laws for airlines.

Local attorney Dick Leighton (Leighton, Conklin and Lemov) has to be careful when he juggles his words over at the Federal Trade Commission.

Leighton is representing the Grocery Manufacturers of American in the FTC's children's advertising (Kidvid) investigation. He has been extremely active both at the FTC and on the Hill in getting across the GMA's opinion that the Kidvid probe is another example of overregulation by government.

Leighton was even the driving force behind the successful court attempt to exclude FTC chairman Michael Pertschuk from the Kidvid proceeding because of his public statements in support of the need for regulation of children's advertising.

But Leighton is also representing the Clorox Company in another FTC proceeding involving the need for care labeling - labeling on clothing that informs the consumer how to care for the clothing in laundering procedures.

Clorox, it seems, is in favor of FTC-mandated care labeling because it would correct certain misunderstandings about bleaching. Many garments, it appears, are labeled "do not bleach" even though they can be safely bleached, and safely bleached with Clorox.

But in the Clorox debate, Leighton is urging the FTC and Congress not to be influenced by those who warn about the evils of FTC overregulation.

Like the GMA, for example?

The Consumer Product Safety Commission has begun to realign its priorities because of the President's new energy conservation push.

In a memo to staffers, CPSC chairwoman Susan King informed staffers that several energy-related safety programs would be receiving increasing attention.

She said, for example, that projects involving safety aspects of bicycles, home insulation, energy conservation devices like vent and flue dampers, gas cans, and tap water scalds would be considered in short order.

"It seems clear," King wrote, "that consumer product safety is compatible with and a necessary element of a broad national energy program...thus...I would ask that we consider placing new emphasis on actions that will encourage energy conservation by the general public and assure the safety of energy related products and programs within CPSC's jurisdiction."