Woodward & Lothrop Inc. has named Vivian S. Woods and Robert E. Friedman as senior vice presidents of the department store chain.

Woods has been vice president and a general merchandise manager for the past three years. She has been with the company for 23 years.

Friedman joined Woodward & Lothrop in 1977 as vice president and a general merchandise manager. He came to the company from the May Co. in Cleveland.

Francis C. Rooney Jr. has been elected to the board of directors of Black and Decker Manufacturing Co.

Joseph D. Riviere, chairman of Riviere Realty Trust, has been elected president of the REIT Industry's national association.

William S. Leonhardt has been elected vice chairman and chief financial officer of Reynolds Metals Co.

Yoshie Ogawa has been named government affairs manager for Northwest Airlines.

Harry C. Ways has been elected chairman of the Chesapeake section of the American Water Works Association.

Carole Drescher Weisman has been appointed assistant counsel for The Washington Post. She comes to the Post from the Washington law firm of Wilmer, Cutler & Pickering.

Mary A. Kennedy has been named director of government affairs for American Airlines.

Frank P. Durand has been elected controller of Metropolitan Federal Savings and Loan Association of Bethesda.

Shirley A. Watterson, radio program assistant for the Voice of America, has been named Business Woman of the Year by the Chevy Chase Business & Professional Women's Club.

Alma Viator, former public relations director for Ford's Theatre, has been appointed associate public relations director for Bloomingdale's.

Government Employees Insurance Corp. has elected Louis A. Simpson senior vice president.

Michael R. Martin has joined BKI Associates, Inc. as a senior engineer.

Marshall C. Roe Jr. has been promoted to Washington district manager for Ford Motor Co.'s parts and service division.