After a year of attempts to shed its blue collar image for a more international one, Prince George's County government has persuaded its first foreign company to locate there.

The Makro Co., a wholesaler and subsidiary of the Dutch conglomerate SHV Holdings, which is also the fifth largest company in Holland, said yesterday it will build a trade center on 16 acres of land in the Hampton Business Park at the Capital Beltway near Central Avenue.

The company, which employes 38,000 people in its operations in Holland, Belgium, the United Kingdom, Spain, and countries in Africa and South America, also is planning to locat its U.S. headquarters in the county in addition to the trade center.

The center, which is scheduled to open in the spring of 1981, will provide a payroll of about $2.8 million annually, 450 jobs, $85,000 in yearly property taxes and $62,000 in income taxes for the county. The state will receive about $120,000 in corporate income taxes, $124,000 in state income taxes and $5 million in sales taxes, part of which will go to the county.

The trade center will be closed to the public and will sell food products, appliances an other items to businesses and government agencies.

"We have embarked on a very aggressive program to go to these companies and entice them here,' County Executive Lawrence J. Hogan said yesterday during a press conference.

Makro President Jan Jeurgens said his company has been interested in U.S. development for several years and the company intends to construct 24 more trade centers around the country. The one planned for Prince George's County would be the first.

The company expects about $70 million in sales at the trade center during its first year of operation, Hogan said.

Makro also purchased options on two other parcels at the Hampton park. One is a four-acre site for future expansion of the center and the other is a 5.9-acre parcel for the company's U.S. headquarters. The headquarters site is contingent on the success of Makro's U.S. operations, Hogan said.