American Security Bank is opening three new branches and has promoted three women to manage the new offices.

Elsa Forlong will manage the 1776 G. St. NW branch, which will open next Monday. She has been with the bank since 1964 and served most recently as assistant manager of its World Bank office branch. Yulonda Queen is the new manager of the Washington Hospital Center branch. She joined American Security in 1969 and was assistant manager of the 8th and H St. NE branch before her promotion. Mary Armstrong, formerly a customer service representative, will manage the new branch at 1st and D streets SE.

Sharon Stark has been elected president of the Consumer Federation of America.

Bradley Belz has been appointed managing director of Lord & Taylor's Chevy Chase store, effective March 1.

Edward F. Pugh has been named senior vice president in charge of all general insurance operations and James G. Smith has been named vice president and senior account executive at Corroon & Black Inc.

William Kriegsman, former commissioner of the U.S. Atomic Energy Commission, White House staff assistant and member of the staff of the Domestic Council, has been elected a vice president of Booz-Allen & Hamilton Inc.

Pierre R. Welch Jr. has been elected vice president in charge of the multinational marketing divison of Riggs National Bank.

Edward M. Cherney, president of Cmi Corp. of Troy, Mich., has been elected president of the Computer Lessors Association.

John W. Ryan has been appointed vice president of the solar energy firm of Team Inc. of Springfield.

Walter Vannoy has been named president of Babcock & Wilcox, the company that designed the Three Mile Island nuclear power plant.

Carl T. Horton has been appointed special assistant for minority business enterprise for the Department of Transporation.

Ronald F. Werth has joined the Multual Broadcasting System Inc. as director of research.

Lt. Gen. Jeffrey G. Smith (USA Ret.) has been appointed director of governmental relations for Ethyl Corp. He will direct the activities of the firm's Washington office.

William L. Newkirk has been elected vice president of public relations for Goodyear Tire & Rubber Co.

R. Robert Linowers has been named chairman of the 1979-80 Heart Fund campaign by the Nation's Capital affiliate of the American Heart Association.

Robert Duvall has been named senior vice president and Dean Aldinger, Kenneth Mullins and Jack Newell have been named assistant vice presidents at Northern Virginia Bank.

Frederick H. Bowis, president of Chevy Chase Cars Inc., a Chevrolet dealership, has been named a 1980 regional representative in the Time Magazine Quality Dealer Award program.

Robert K. Beach, vice president of domestic and international operations for Ford Aerospace & Communications Corp., has been elected chairman of Ford Motor Co.'s Washington Communtity Relations Committee for 1980.

Paul Korody has been appointed director of public affairs for the National Meat Association.