The Paris-based International Herald Tribune next week will begin printing in Asia, a move intended to increase its circulation in growing Asian markets from about 2,000 daily raders to 20,000 in three years, the newspaper's officials said.
The 16-page newspaper, started in Paris 93 years ago as a four-page village gazette for Americans abroad, will be printed in Hong Kong beginning Monday. The Tribune is prepared to invest about $2 million in the project during the next two years, newspaper officials said. The Tribune already prints in Paris, London and Zurich. Starting Sept. 15, there will be a simultaneous printing in Hong Kong.
The Tribune has been available in Aisa, but generally arrived by mail from Europe several days late. Through satellite transmissions of pages from the Tribune's editorial office in Paris to the printing plant in Hong Kong, the newspaper plans to have same-day delivery in Hong Kong, Manila, Taiwan, Tokyo, Singapore, Seoul and othe major cities, newspaper officials said. The price is expected to drop from $2 to between 50 cents and 75 cents, depending on how far the newspaper is delivered from Hong Kong.
The Asian edition will be basically the same as issues printed in Europe, the newspaper said, but it may contain more Asia-related stories. The newspaper, owned by The Washington Post, The New York Times and Whitney Communications Corp., has a circulation of 130,000 in 143 countries. w
"This project reflects our efforts to serve a growing community of international citizens who live in different parts of the world but who share the same interests and problems and have the same informatioin needs," said Tribune Publisher Lee W. Huebner.
The Tribune carries news stories from The Post, Times, Los Angeles Times and major newes services in addition to articles on the arts, sports, comics, features and business and financial news.