A Cleveland-based radio broadcasting company has acquired country music stations WPIK-AM and WXRA-FM for approximately $4 million, renaming the stations and planning a major attempt to take over a larger share of the Washington radio market.
Metroplex Communications, which also owns radio stations in St. Louis and Miami, concluded negotiations to buy the two area radio stations from Potomac Broadcasting last week, according to Bill Sherard, vice president and general manager of WPIK-WXRA.
Sherard said the company plans no change in the format of the two stations but that Metroplex will spend about $400,000 upgrading the stations electronically. The stations are moving into new headquarters in Courthouse Square in Oldtown Alexandria.
The company also plans major promotions and improvements in programing for the two stations which will be named WPKX and WVKX and will be promoted as "kicks country," Sherard said.
"There's currently a county-and-western mood sweeping the country. I think people really have the country in mind, and we hope to take advantage of that fad," said Sherard.
He said that Y-100, the top 40 format station that Metroplex owns in Miami, dominates the radio market in South Florida and that he expects that the Washington-area stations can gain a larger share of the local market.
The stations are among the oldest country music stations in the area. Recently WMZQ also entered the country music market with heavy promotions.