There's one about the Cunningham family, headed by Bill Cunningham, "who lost his job recently because someone somewhere in the U.S. bought a foreign car."

There is another with the punchy lead paragraph that reads, in part: "Every ship bringing foreign-made cars to America carries a hidden cargo. Unemployment."

And there's a guitar-pickin' piece -- call it "attempted country" -- that pleads, "We're just working people trying to get along."

They are all ads, part of the United Auto Workers' new $300,000 publicity arsenal aimed at convincing Americans that domestic workers are getting a raw deal from foreign car manufacturers.

The theme isn't new. But for the UAW, the technique for getting it across to the public is -- and it runs the risk of backfire.

The month-long ad campaign, launched yesterday in The Washington Post, The New York Times and The Los Angeles Times, comes in the midst of International Trade Commission deliberations on petitions filed by the UAW and Ford Motor Co. seeking curbs on car imports. The ITC, which recently concluded hearings on the matter, is expected to issue a ruling a week or so after the general election.

There has been speculation that the UAW, through its advertisments, is seeking to pressure the ITC into a favorable ruling -- conjecture that UAW leaders sought to stifle yesterday in private conversations with ITC officials.