At the invitation of the World Bank and the International Monetary Fund a new British invasion was launched in Washington about three years ago. Although the White House is no danger, the United Kingdom's Coverdale Organization, Inc. has been burning bridges in the realm of management consulting and development ever since.
Established in 1965, by industrial pyscologist Ralph Coverdale, the firm specializes in training courses, consultancy in the work situation, and organizational development of more than 5,000 managers annually.
"Encouragement from our clients, primarily internatinal organizations, and the need to be closer to them in Washington set the stage for our opening here," explained Gavin W. Duncan, the executive vice president of Coverdale who is in charge of the Washington branch. "The American response has been very enthusiastic."
The Coverdale technique of management training places heavy emphasis on "task-centered learning." According to Duncan, the problem with many contemporary management training programs is that "people never have to face their own decisions. They take no risk. Our work is concerned with skill development -- a resource that makes people more skillful at doing things."
Duncan conceded that "there's nothing new to the techniques" employed by Coverdale, but said that they are organized in such a way as the "rekindle the entrepreneurial spirit through an entire organizational structure. The other part of our job is to redevelop skills of foresight an imagination."
Since coming to Washington, the Coverdale office has grown from its original two staffers to seven employes.
"We've been putting more effort into acquainting people with our services in the past 12 to 14 months," said Duncan, who described business in Washington as "steady."
"The United Kingdom has experience to offer to the U.S.," he said. "The U.K. went through many analogous problems earlier. But at Coverdale we're always learning."
Coverdale offers occasional short seminars to introduce their philosophies and techniques to potential consumers. A five-day course, "The Practice of Management Principles," is followed several months later by a five-day reinforcer, "Achievement of Organizational Goals." Unlike most management training schedules, which seek to instruct, Coverdale courses start from the premise that "most of the experience lies with the students," said Duncan.
"The skill of deliberately learning from experience is fundamental to our approach," explained Duncan. "Most people don't. They have to see a need to use techniques of good management. We show them how these techniques work to increase productivity. Our goal is to work ourselves out of organizations, not into them."
Recent agreements by international lending and financial institutions. World Bank
Credit in the amount of 25.8 million in special drawings rights ($32 million) from the International Development Association, a World Bank affiliate, for a wood industries project in Burma. The project is designed to improve the efficiency and product quality of the teak processing industries through the reconstruction and modernization of two teak sawmills. Also included in the project are the rehabilitation of two plywood and veneer mills and the country's only furniture factory, expansion of flooring production construction of a central workshop and strengthening of log storage and handling facilities. o
An IDA credit of 11 million in special drawing rights ($14 million) for a fish farming development project in Egypt which is expected to increase production by 3,800 tons of fresh fish a year. The project is a five-year demonstration program of commerical fish farming using drainage water and land not suitable for crops.
A credit of 2.6 million in special drawing rights ($3.2 million) from the IDA to support a post-hurricane agricultural rehabilitation project in the southern peninsula in Haiti. The project is expected to help about 10,000 farm families that were severely affected by Hurricane Allen which struck the southern region last August. It will help restore food production and help salvage part of the 1981 coffee crop.
An IDA credit of 252.4 million ($314 million) for a telecommunications project in India. In the three-year period covered by the project, the existing telecommunications network will be expanded by the installation of additional local telephone switching, about 630,000 additional direct exchange lines, 11,000 new long-distance public call offices, 12,000 telegraph offices, about 1,600 new rural telephone exchanges and about 6,000 new telex subscriber facilities. The long-distance telephone system also will be improved through the use of satellite communications, digital microwave radio systems and other digital transmission equipment.
A credit of 112.6 million in special drawing rights ($140 million) from the IDA for a composite medium irrigation project in Mardhya Pradesh State, India. Utilizing water resources of numerous small rivers located throughout the state, the project will provide irrigation to areas where large-scale development is not feasible. This will involve the contruction of about 25 to 30 medium irrigation projects with a combined service area of about 107,000 hectares. Export-Import Bank
A $19.3 million loan ot Fabrica Mexicana de Lates S.A. de C.V., Mexico for construction of a two-piece can plant in El Salto, near Guadalajara, Jalisco, Mexico. Total U.S. costs are $25.7 million. Shipments are expected to begin by November with construction completion scheduled for September 1982.
A $5.4 million loan to Quebecair of Montreal for the purchase of a Boeing 737-200 aircraft with related spares, at a total U.S. cost of $12.6 million. The aircraft will be delivered in April. Inter-American Development
A $180,000 nonreimbursable technical cooperation to finance the preparation of the second stage of a project for the construction of rural health facilities which will benefit an estimated 1.8 million persons in Haiti. The grant will be used by the Department of Public Health and Population to help alleviate health problems among economically and socially deprived sectors in the western, central and metropolitan regions of the country.