The Washington Star will begin free distribution next Thursday morning of a weekly shoppers' guide aimed at 33,000 households in the affluent McLeans-Tysons Corner area.
Fliers distributed door to door in that Fairfax County area yesterday announced that the SuperStar would contain advertisements from "stores close to your home," a guide to restaurants and entertainment, feature stories and the complete classified ad section from that day's Star.
Star carriers will distribute the Thursday morning publication to non-subscribers as well as subscribers of the afternoon newspaper, which has weekend morning editions.
Free-distribution newspapers with stories and advertising targeted to specific jurisdictions have been published in a number of areas around the country. For example, the Baltimore News-American is initiating delivery of a free publication to nonsubscribers in five zones of its circulation area.
Washington Star executives would not talk about the planned shoppers' guide yesterday pending an announcement about it today.
One announcement the paper did make yesterday was about new titles given five top editors. The Star said that Deputy Editor William F. McIlwain is assuming the new title of executive managing editor, with over-all supervisory responsibility for the operations of the news department.
News Editor and Assistant Managing Editor Stanley Cloud will share the title of managing editor with R. Edward Jackson. Harry J. Kelley, former national editor, is now associate managing editor, and George Beveridge, senior assistant managing editor, was named associate editor.