F. Shelby Wellman has been named manager of IBM's Data Processing Division Washington West branch office. He will direct the marketing and installation of medium-sized computers to a variety of service-related customers, including associations, media, hospitals and universities in the Washington metropolitan area.

Former Federal Aviation Administrator Najeeb Halaby, former Ambassador Douglas H. MacArthur II, and Admiral Thomas H. Moorer, former chairman of the Joint Chiefs of Staff, have been named senior consultants and members of the Washington Advisory Board of Hill & Knowlton Inc., an international public relations firm. All three will serve as senior consultants in the field of international and domestic business.

David B. Fulghum has been named manager of client services for Bill Rolle & Associates. Fulghum was most recently owner of Fulghum/Associates, a public relations and marketing consulting firm based in Annapolis.

Garis F. Distelhorst, executive director of the National Association of College Stores, has been named to the board of directors of William S. Bergman Associates, a professional association management firm. Distelhorst previously served a decade as vice president and part-owner of Smith Bucklin & Associates.

Lilly Trabucco has joined Cavanagh Associates, an information policy consulting firm, as the senior research associate focusing on electronic information techology and teleshopping.

Imagene Stewart has joined Dependable Janitorial Service of Silver Spring as marketing consultant.

Robert J. Rourke has joined International Business Services Inc. as group director in charge of management consulting and professional services.

James P. Coughlin has joined Drake Beam Morin Inc., an international human resource management consulting firm, as vice president in its Washington office.

Joseph J. Liebling, former deputy assistant secretary of Defense, has joined Information Spectrum Inc., an analytical, engineering and management consulting firm, as director of corporate planning.

William K. Turner has joined the staff of the Salisbury office of Rowles & Jameson, certified public accountants.

Emmanuel W. Bego has been appointed associate director of Lincoln Memorial Cemetary.