Morton H. Meyer has been appointed general merchandise manager and senior vice president of Raleigh Stores Corp. Raleigh's, based here, operates 11 local men's and women's apparel stores. The appointment becomes effective in mid-October.

Meyer previously served as senior vice president and general merchandise manager of various divisions with The Hecht Co. here and in Baltimore. More recently he ran his own consulting firm dealing with various aspects of retail operations.

In another corporate development, Edward Balbirer has been named president of George's Radio and Television Co., a large independent appliance and television chain based here. He succeeds Douglas Jemal, who has become chairman of the board of George's. Balbirer was formerly merchandise manager for the nine George's Superstores operating in Baltimore.

Ben S. Kovalsky has been appointed president and chief operating officer of Trak Auto, a division of Dart Drug Corp., by the board of directors of Dart. In addition, Kovalsky is senior vice president and a member of the board of Dart.

Trak Auto opened its first store in the area in August 1979, and has grown into a 27-store chain of automotive parts stores. Eight more Trak Autos are scheduled to open before the end of the year.

Kovalsky began his career at Dart Drug 25 years ago, rising from store operations to his current responsibility for all purchasing and advertising for Dart Drug Corp., as well as his new position as president of Trak Auto. Dart Drug Corp. has an annual sales volume of about $260 million, and operates 93 outlets in Washington, Maryland and Virginia.