Joseph V. Arcaro has been promoted to the newly-created position of assistant vice president of advertising for The Washington Post. Arcaro was most recently director of display advertising. In his new position, he will be responsible for the advertising department's relations with the business community.

Gannett Co. Inc. recently announced a variety of appointments to the staff of USA Today, a new national newspaper the company will begin publishing this fall. Lawrence Sackett, who directed development of an operational plan for satellite transmission of USA Today, will become vice president of telecommunications. Frank Vega, who provided circulation expertise during planning for the new publication, has been named vice president of circulation. Paul Kessinger, another member of the organizational team, has been appointed planning and research director. Diane Large will become personnel director. Linda Peek, who has been in charge of information and public affairs for the Gannett Satellite Information Network, has been named public affairs director. Chuck Smith, director of the financial planning staff for the new newspaper, has been chosen as finance director.

In the news department, the appointments of ten planning editors were announced: Sheryl J. Bills, managing editor of The Cincinnati Enquirer; Robert W. Casey, business and financial editor of The Philadelphia Bulletin; Robert A. Curtis, assistant managing editor of features and graphics for The Baltimore News-American; David R. Doucette, managing editor of The Leader & Press in Springfield, Mo.; Henry M. Freeman, assistant managing editor of The Oakland Tribune; Karen A. Howse, an editor with Gannett News Service in Washington before participating in planning for USA Today; Carol R. Richards, regional news director of Gannett News Service; William G. Tudor, assistant managing editor for news operations and systems at The Wilmington News-Journal; John W. Walter, general executive with Gannett News Service in Washington, and Nancy J. Woodhull, managing editor of The Rochester Democrat and Chronicle.

Ray Durazo has been named vice president of the public relations firm E. Bruce Harrison Co. Inc. He was previously director of communications for the Air-Conditioning and Refrigeration Institute.

Todd J. Lewis has become art director in the direct marketing department of Ketchum MacLeod & Grove Washington. He was formerly director of American University publications and advertising.

John W. Thorne III has been elected executive vice president of Batten, Barten, Durstine & Osborn Inc.